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SO YOU’RE HAVING A CRUSADE!
New Ideas for Winning More People to Christ
and Gaining More Members through Event
Evangelism
Four
major areas to cover for a successful
meeting:
-
Prayer - Prayer for your
church members; prayer for your
community
-
Marketing
- Getting the word out
-
Conducting the meetings effectively
-
Follow Up
- The latest research
Click
here to download our Crusade Strategy
in Adobe PDF form (432 Kb).
PRAYER
On the
subject of prayer, that is your area of
expertise, and we would not presume to try
to give you instructions on prayer. We
mention prayer only because we see it as
indispensable in anything we attempt to do
for God, and could not omit it. We will join
with you to pray that many will come to know
Jesus as their personal Lord and Savior
during the upcoming meetings.
MARKETING
This
can be the most exciting, most informative
and the most well presented crusade ever
seen in the country, but if you don’t tell
anyone beforehand about it, no one is likely
to show up but your own church members. Even
if you had Billy Graham there, and didn’t
tell anybody outside of your church, who
would come?
So
step one is to advertise what you are doing.
We call this “Marketing”. We are going into
the market place to convince men and women,
boys and girls, to come to a place that many
of them have rarely if ever been – your
church! Our purpose is to reach the
un-churched, and to somehow persuade them to
enter the doors of your church.
The
“un-churched” is just another way of
identifying the world. If we want to reach
them for Christ and His message, we need to
look at the methods that the “world” is
already using successfully to reach their
own, because we want to reach the very same
people.
So the
first question is this: How does the world,
the commercial world, reach and persuade
people to respond to what they want them to
do? The answer is clear: targeted marketing
and advertising. So what does that
mean for us?
It
means that we put our “marketing message” in
places where the world can see it! This
includes utilizing the established media,
the efforts of our own church members, and
it means doing some creative marketing, too.
Let’s take the challenge of marketing a
meeting or series of meetings that features
men and women who use powerful feats of
strength to gain the attention of their
audience, and then make a powerful
presentation of the Gospel of Jesus Christ.
How can we promote this to the un-churched?
First,
we must define our target geographically.
If you are in a small town, newspaper, radio
and TV make sense. If you are in a large
metropolitan area, this makes sense only if
you are promoting an event big enough to
fill the civic center or sports arena. For
most communities, limited advertising in the
newspaper is helpful, as is limited
advertising on TV or cable TV. But the
more effective approach is also one that
requires more dedication and more work: the
distribution of posters and flyers in a
radius of 2 to 3 miles of your church.
Get a map. Draw a circle with a 3 mile
radius of your church. This is your mission
field. This is your target to reach!
Click
here for
our Pre-Crusade Marketing Timeline.
CONDUCTING THE
MEETINGS
Your
visiting team will coordinate the details
with you to your satisfaction.
FOLLOW UP
Click
here to
read our Post-Crusade Follow Up Strategy. |
